Invincible Signs Peter Miller as Their Newest Brand Ambassador
Invincible also to become title sponsor of “Uncharted Waters with Peter Miller” which airs on Discovery and will feature Invincible boats fishing in exotic locations across the globe. Locally, Miller will be fishing his own 35’ Catamaran powered with twin Mercury 400 Verados.
Opa-Locka, FL – March 23, 2020
Invincible, the premium saltwater sport fishing and high-performance boat brand has signed Peter Miller, the host of Discovery’s “Uncharted Waters with Peter Miller” as a brand ambassador. The producer, philanthropist, professional angler and three-time world sailfish champion joins current ambassadors Capt. JC Cleare and Sarah Melia of Remix Sportfishing, a competitive billfish team with a 42’ Open Fisherman. In addition to “Uncharted Waters,” Miller’s social media following and engagement with fans and philanthropies make him an ideal partner.
“We look for compelling and authentic partners that not only promote our sport of fishing and our products, but partners that are engaging and current with their followers and consumers, said John Dorton, CEO of Invincible. “We strive to be the leader in content creation and creativity in our segment and Peter is the ultimate professional in that regard.”
The signing of Miller is a continuation of the content strategy hinted at by Dorton and Invincible in February with the launch of the “When You’re Serious” brand campaign at the Miami International Boat Show. Other than fishing on Invincible boats during tapings of “Uncharted Waters,” Miller’s personal boat will be a 35’ Catamaran, making him the most high-profile fishing personality to make the jump from a traditional monohull to a multihull.
“I’ve seen my share of catamarans in my more than 30 years of fishing, but it wasn’t really until I started traveling the world with ‘Uncharted Waters’ and noticed that the most rugged fishermen were the ones who ran the cats,” Miller said. “When I went to some of these places with the most challenging conditions– South Africa, and Anguilla for example, I saw that the catamarans are preferred. When I finally got to fish one for myself with Grander Marine (an Invincible dealer) in the Gulf of Mexico, I saw that catamarans are where it’s at. After doing a couple hundred miles roundtrip on that Invincible 40’ catamaran, I was elated when the possibility came to partner with them.”
Invincible will be utilizing its global network of dealers to provide Miller with a boat wherever “Uncharted Waters” takes him and his crew.
“The global reach of Invincible, from having a 36’ Open Fisherman in Costa Rica to a catamaran in Australia really made partnering with them a no-brainer,” Miller said. “It’s incredible to have a boat, powered with Mercury outboards and ready to fish pretty much anywhere in the world just by picking up the phone.”
“We may speak different languages than some of our customers, but serious sports fishermen have the same genes and our aim is to unite them with us, a brand that represents what they’re looking for,” Dorton said. “We may target different species of fish and have different styles of fishing, but we all share a similar lifestyle, which is what Peter taps into in both his knowledge of the past and forward-thinking creativity.”
“Uncharted Waters with Peter Miller” can be found on Discovery, Amazon Prime Video as well as additional highlights, behind the scenes footage and specialty content on YouTube. You can follow Peter Miller on instagram @PeterMillerfishing or @unchartedwaterstv_petermiller or on Facebook at PeterMillerFishing.
About Invincible Boats
Since 2006, Invincible boats captivate and enable serious sport fishermen to pursue their trophies with intuitive designs, steadfast construction and exhilarating performance. Invincible seeks to get there faster, fish smarter, and get home safer to share with family and friends.
Media Contact (U.S.)
Invincible Boat Company, LLC
305-685-2704 ext. 120