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Invincible Announces New 46’ Catamaran Model
Invincible Announces New 46’ Catamaran Model
The 46 becomes the fourth model in Invincible’s catamaran line and as the largest built by the company to date, will serve as the new flagship.
Miami, FL – February 13, 2020
Invincible, the premium saltwater sport fishing and high-performance boat brand, announced its newest model at the 2020 Progressive Miami International Boat Show: the 46’ Catamaran. In research and development for more than a year, the new flagship model is the largest ever built by the Opa-Locka based manufacturer and currently available for pre-order. Hull number one is expected to be operational by late spring.
“Our new 46 marks our fourth catamaran model since entering the market in 2017,” Dorton said. “Given our history of commitment to producing superior hull designs, there is no doubt that we are fully invested in the segment.”
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Each catamaran model utilizes the patented hybrid semi-asymmetrical design created by Morrelli & Melvin exclusively for Invincible. Based in Newport Beach, California, Morelli & Melvin are the leading authority in multihull designs given their extensive involvement in the America’s Cup and Olympic competition. Their decades of competitive experience and investment in computational fluid dynamics results in the trademark qualities of Invincible’s catamarans: a boat that does not lean outward in a turn and can handle all conditions without the assistance of negative trim nor ballast.
The biggest boat in Invincible’s history comes with unprecedented levels of fishability and performance, with a 1,000 gallon fuel capacity and more than 1,000 gallons of fish box storage. The new flagship model also comes in synchronization with the new flagship building: the 50,000 square-foot factory expansion including an in-house design center announced last summer.
“As we continue to establish our leadership in the premium performance sportfishing market, we’re excited to expand our domain with larger models.” Dorton said. “This is only the beginning of what we have planned and don’t plan on stopping anytime soon.”
Contact our sales staff for more information on pricing and preorder.
About Invincible Boats
Since 2006, Invincible boats captivate and enable serious sport fishermen to pursue their trophies with intuitive designs, steadfast construction and exhilarating performance. Invincible seeks to get there faster, fish smarter, and get home safer to share with family and friends.
Media Contact
Rudy Tomarchio
Invincible Boat Company, LLC
305-685-2704 ext. 120
rudy@invincibleboats.com
“When You’re Serious”: Invincible Launches New Brand Campaign
“When You’re Serious”: Invincible Launches New Brand Campaign
More than a slogan, “When You’re Serious” sets the tone for what the boating industry and general boating public should expect from the Opa-Locka based manufacturer.
Miami, FL – February 13, 2020
Invincible, the premium saltwater sport fishing and high-performance boat brand, unveils their brand campaign and persona at the 2020 Progressive Miami International Boat Show: “When You’re Serious.” Since joining Invincible in July 2019, CEO John Dorton identified the need to communicate Invincible’s DNA to a wider consumer base as the company expands its distribution channels and market share.
“Our boats are known for their athleticism: their ability to travel to far away fishing grounds at high speeds while keeping every angler on-board comfortable and dry,” Dorton said. “The product has spoken for itself since inception, but this was the right time to share who we are with those who haven’t had the opportunity to ride on one of our boats personally. This branding campaign should explain what we’re all about and who we appeal to.”
“When You’re Serious” serves as the company philosophy and mantra. Invincible is serious about working with the best naval architects in the industry to produce superior designs for both our monohull (Michael Peters Yacht Design) and catamaran (Morrelli & Melvin) product lines. Invincible owners are serious about performance, fishability, range, comfort and storage. Invincible strives to build the ideal boat just for them. That philosophy carries all the way from the front office to the craftsmen on the factory floor.
Additionally, Invincible has also entered the realm of competitive fishing and brand ambassadorship with the signing of Captain JC Cleare and Sarah Melia of Remix Sportfishing. Based out of Prime Marina in Coconut Grove, JC and Sarah are a sailfish power couple. Previous winners of The Quest for the Crest, Sarah is the first female to win “Master Angler” for the series.
Keep an eye out for the “When You’re Serious” campaign featuring Team Remix across digital and print platforms, the Invincible website and social media accounts, as well as around the factory campus.
About Invincible Boats
Since 2006, Invincible boats captivate and enable serious sport fishermen to pursue their trophies with intuitive designs, steadfast construction and exhilarating performance. Invincible seeks to get there faster, fish smarter, and get home safer to share with family and friends.
Media Contact
Rudy Tomarchio
Invincible Boat Company, LLC
305-685-2704 ext. 120
rudy@invincibleboats.com
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