THE TEAM

Dorton was named CEO of Invincible Boat Company in July 2019 upon its purchase by EagleTree Capital. No stranger to boating operations both large and small, Dorton was previously CEO and co-founder of HeyDay Boats.

Under his leadership as CEO of MasterCraft Boats from 1999-2012, the company became the dominant brand in waterski and wakeboard boats. Dorton’s vision to embrace athlete sponsorships in the action sports era made MasterCraft a household name with anyone tuning into the X Games, including aspiring wakeboarders. Evolving with the progression of the sport, Dorton played a pivotal role in launching the brand’s famous “X-Star” model in 1996.

Dorton has also served on multiple Boards of Directors for Icon Aircraft, the National Marine Manufacturers Association (NMMA) vice chairman of the Boat Manufacturer Division (BMD) and as director for both the Water Sports Industry Association and World Wakeboard Association. Away from the factory, Dorton is a renaissance outdoorsman who can be found either on horseback, fishing for bass, or chasing sailfish offshore.

Throughout his career, Thomas has built and transformed organizations, creating long-term value by focusing on operational excellence. His knowledge, along with his inclusive approach to leading and building high performance teams enables him to take our brands to the next level. In 2020, Thomas joined Invincible Boats as COO to lead the company’s operations and initiate its global manufacturing strategy.

Prior to joining Invincible Boats, Thomas spent five years as President and COO at ICON Aircraft, taking the ICON A5 (a recreational light-sport aircraft) from vision and prototype into serial manufacturing. Before that, he worked eight years for BRP (Bombardier Recreational Products) setting up and overseeing a new manufacturing facility for Sea Doo watercraft and Rotax engines in Queretaro, Mexico.

As a native of Germany, Thomas started his professional career in the automotive industry. He held different manufacturing and leadership roles while working for Mercedes-Benz for five years.

Thomas shares his passion for sports and the outdoors with his wife and three daughters. Boating and fishing have risen to the top of the activity list for the Wieners family.

Jeff has extensive powersports and marine experience. His career began at Harley-Davidson Motor Company’s (NYSE: HOG) Vehicle and Powertrain Operations in Kansas City, Missouri and Harley’s corporate headquarters in Milwaukee, Wisconsin in 2004. From 2009 to 2013, Jeff was Director of Financial Planning & Analysis at MasterCraft Boat Company (NASDAQ: MCFT) where he oversaw the acquisition and financial integration of Hydra-Sports Boats (now called HCB Yachts) from Genmar.

Prior to joining Invincible in 2020, Needles served as CFO of United Enertech, a private equity owned company, in Chattanooga, Tennessee. From 2013 to 2017, Jeff was the CFO at Schnellecke Logistics USA, a German based automotive 3PL that provides sequencing, module & welding assemblies, transport, supply, warehousing and packaging logistics. While at Schnellecke, Jeff oversaw their U.S.-based operations for both Mercedes in Vance, Alabama and Volkswagen in Chattanooga, Tennessee.

Before his current role, Jonathan served as Invincible’s VP of Operations from 2017 to 2020, expanding the company from 70 units per year to 120 units per year, while growing the company from roughly 145 employees to 250. He is also the co-creator of our quality control and sea trial procedures, and performed all boat setup until he transitioned into his current role in 2020. Prior to Warbird’s acquisition of Invincible, Jonathan was a one-man army and continues to demonstrate his comprehensive knowledge and expertise day in and day out.

When he’s not at work, Jonathan enjoys socializing with friends on and off the water, reading books and learning new topics, and building computers and servers. He even maintains his own home server! Needless to say, he is an asset at Invincible and will continue to drive our brand into a successful future.

Cordes joined Invincible in 2010 after leading sales at Contender. Still in its infancy, Invincible saw tremendous growth upon Cordes’s arrival. His first branding campaign with the company: “One Ride” is the basis of the Invincible difference. With superior design, research and fit and finish, one ride is all it takes to differentiate Invincible from competitors. A father of four, Cordes and his family can be found diving for lobsters in The Bahamas or catching sailfish when school is out.

Sven graduated from the RWTH-Aachen University in Germany and holds a PhD in composites. He is driven by innovation and brings a proven leadership record in production to Invincible, with key experience in development for aviation defense and marine industries. He is a seasoned executive leader, a prolific inventor, and an author of influential scholarly literature, maintaining a sustained track record of extraordinary contributions to the land, air, and marine vehicle sectors in Europe and globally for more than two decades.

Sven is a passionate outdoorsman who has an affinity for boating and being on the water. He has been an avid enthusiast of sailing and motor vessels, holding licenses for each, since he was 17 years old. In addition to the many skills he brings to Invincible, Sven is also an excellent musician who enjoys playing the piano and church organ.

At Invincible, she leads Global Supply Chain and has been tasked with applying modern efficiencies and best practices to the marine industry.

Verónica appreciates the simple joys in life. She is passionate about experiencing new cultures, staying active and devoting time to family and friends. Being a foodie and dog lover, she is enjoying embarking on the exciting world of boating and fishing.

Previously with Brunswick Corporation, Dorton served in multiple roles in marketing, product development, engineering and business development. In 2017, he was named to Boating Industry’s list of 40 Under 40 industry leaders. The move to Brunswick came after the acquisition of HeyDay Boats, a builder Dorton co-founded in 2015 and served as president.

He cut his teeth in marine manufacturing, where he was involved even in his childhood. Dorton was a stagehand for the unveiling of several major product launches and interned each summer from 2007-2012. His first job after college (and winning a national championship in wakeboarding) was in process engineering under the tutelage of Scott Wood, Invincible’s current Senior VP of Engineering. Similarly to Scott, Ben has introduced more than 20 new boat models so far in his career.

An avid outdoorsman, Dorton is a member of The Wildlife Society and is involved in their fisheries preservation effort. A father of two, Dorton has taken to the local fishing scene since moving to South Florida entering sailfish tournaments and diving for lobster.

Dan’s career path has made him a very well-rounded engineer and leader. He’s experienced in automation, steel fabrication, composites, and of course, boat building. Dan’s 10+ years in the marine industry are highlighted by his ability to drive innovation and lead teams to engineering and manufacturing success. In fact, he’s been awarded three U.S. patents for his work in product development. Under Dan’s leadership, the product development and engineering teams are on pace to become the most formidable engineering groups in the marine industry.

When he’s not building boats, Dan can be found fishing or prepping for his next fishing trip. He doesn’t discriminate when it comes to fishing styles. You can find him deep dropping, pond hopping, trolling, slow pitching, bombing the beach, or stalking the flats on his hand-built carbon/Kevlar skiff. While he doesn’t compete anymore, Dan did compile several inshore tournament victories in his early 20s. When he’s not working or fishing, he is spending time with his wife, family, and friends (probably talking about boats or fishing).

Having a strong industrial background and experience in multiple fast-paced and specialized environments such as automotive and aerospace, Emilio has held key leadership positions throughout his career including as chief of staff and plant manager in the U.S. and Mexico. Part of that experience involved testing the products themselves, with his first time out fishing with Invincible being reminiscent of training colleagues to pilot PWC’s.

Emilio is a passionate and active ultimate frisbee player who has qualified for the world championships twice so far. When not working, you can find him happily throwing the disc or mahi fishing with the team.

Prior to joining Invincible as our Human Resources Manager, she worked in the same capacity at Arconic, a leading aluminum supplier to the automotive industry, where she excelled in labor relations, contract negotiations, and policy development. Presently, at Invincible, Kristy’s wide-ranging roles perfectly align with her professional strengths, which include employee engagement and retention, compliance and regulatory expertise, HR strategy, conflict resolution, precision, and goal achievement. Fitting with her role at Invincible, Kristy is a fanatic of the outdoors and enjoys boating and fishing with her husband and her three children.